Pebisnis Muda.
Building the brand of what became one of Indonesia’s largest business-media platforms — and the content format the rest of the market copied.
PROJECT 08 / 10Inventing a content language that audiences wanted to swipe.
- Role
- Co-founder · chief creative officer
- Year
- 2018 — 2020
- Scope
- Rebrand, creative standard, content format, team
- Market
- Indonesia
- Outcome
- +100,000 followers in 60 days
Understanding what needed to change.
Youth business media in Indonesia was static image quotes. The platform had something to teach and no format that could carry it.
Building the system, not just the surface.
Led the brand overhaul, set the creative standard and directed a five-person design team against it. Pioneered the interactive educational carousel — long-form teaching broken across swipeable frames — before it became the default format in Indonesian business media.
The result beyond the presentation.
100,000 followers added in 60 days and millions of impressions, growing into one of Indonesia’s largest business-media communities and later passing 500,000. The format outlived the campaign; most of the category runs it now.
Inventing a content language that audiences wanted to swipe.
IN THE
details.
A closer look at the original creative and digital work. Select any image to view it full size.