← ALL PROJECTSCASE STUDY 07 / 10
IDENTITY / ART DIRECTION / 2019
Leonore.
An early-stage skincare brand that did not yet have a name.
PROJECT 07 / 10[ 01 / THE BRIEF ]ROLE / SCOPE / CONTEXT
MY INVOLVEMENT
Building every brand decision from zero.
- Role
- Brand designer and strategist
- Year
- 2019
- Scope
- Naming, positioning, identity, packaging, launch
- Sector
- Skincare
- Market
- Indonesia
[ 02 / THE WORK ]CHALLENGE → APPROACH → IMPACT
01 / THE CHALLENGETHE PROBLEM.
Understanding what needed to change.
A founder with a product and nothing else — no name, no positioning, no view on who the brand was for. In skincare that is the whole problem, because the category is decided on shelf and the formula is invisible.
02 / THE APPROACHTHE WORK.
Building the system, not just the surface.
Took it zero to one: naming ideation, then positioning, then a visual identity built around a single colour so the brand is recognisable before the logo is legible. Carried that through primary packaging, cartons and the launch asset kit.
03 / THE OUTCOMETHE IMPACT.
The result beyond the presentation.
Launched with a complete go-to-market identity and asset kit — naming through to the shipper.
[ THE RESULT / IN FOCUS ]
Building every brand decision from zero.
0 → 1Brand from inception
[ 03 / THE DETAILS ]1 ORIGINAL PROJECT ASSETS
IN THE
details.
A closer look at the original creative and digital work. Select any image to view it full size.