IDEAS INTObrands✳& DIGITALIMPACT.
I'm Ghifar. I bridge brand strategy, creative direction, web development, and the commercial realities behind every brief.
EXPLORE MY WORK ↗MORE THAN
A designer.
I work across the entire journey—from defining what a brand stands for, to creating its identity, building its digital presence, and helping it grow in the real world.
IN CREATIVE WORKREMOTE
ACROSS BORDERSEND TO END
STRATEGY TO EXECUTION
SELECTED
work.
Some projects are about identity. Others are about systems, experiences or growth. Here are four where the thinking made its way into the real world.
VIEW ALL 10 PROJECTS ↗
Yoora Sarah
From unclear positioning to a working brand system.
Total Cleanz
Turning a service website into a conversion engine.
Youthentic
Building, launching and operating a fragrance brand.
Mistgold
Connecting retail and e-commerce with one inventory.
RESULTS
speak.
Creative work should create value beyond how it looks. A few reported outcomes from projects I've contributed to or operated.
Growth in monthly sales, from approximately IDR 400M to IDR 6–7B.
Reported reduction in cost per conversion after redesigning the website and acquisition funnel.
Bottles sold for an independently built fragrance brand.
ONE PERSON.
many disciplines.
Brand strategy
Research, positioning, architecture and clear direction.
Creative direction
Identity systems, campaigns and visual narratives.
Digital experience
Websites, e-commerce, front-end development and UI.
Growth & operations
Performance creative, content, marketplaces and actual results.
I LIKE
MAKING
things real.
I've spent the last decade working with businesses across Indonesia, Singapore, Brunei, Australia, and the US—most recently at Firefish Branding. I've also built my own brands, so I know the difference between an idea that presents well and one that survives the market.
MORE ABOUT ME ↗→ CONCEPT
→ EXECUTIONEST. 2016
WORKING WORLDWIDE